We believe the connections you make are just as valuable as session takeaways, which is why this event brings together product people just like you. Our remote event is designed to facilitate meaningful networking with other medical device professionals and give you time to engage with session leaders and peers.
Our sessions offer deep dives into process related topics so you leave each talk with new approaches and exercises to try within your own organization. It’s the real people behind devices on the market sharing the tradeoffs and strategies behind their devices.
With 5 talks, 1 workshop, and networking mixed in, you’ll be in good company learning from, and collaborating with, others in industry who share your interests!
All speaker and workshop recordings, and access to an executive summary video, will be available to registered attendees after the event.
Meet this year’s speakers below!
All times are in EST
Welcome and introduction given by the Experience Innovation Center team.
What if the finish line of product development wasn’t defined as the materialization of the product itself, but instead when the user’s needs become fulfilled? Learn about the PACED Method which does just that, incorporating key players in the ideation and prototyping of products.
Many companies are facing a new reality - they are a software company - which means they must embrace a new way of managing and building products. In this talk, explore how to bring modern practices to medical device development and how to do it quickly.
Explore how Kansei Engineering and User Experience Design can be integrated to form the basis for an innovation incubator and a practice based on designing solutions working from feeling outward.
Working with a variety of teams across the organization brings different processes and priorities to the table during device design. Learn key tips and tricks on how to collaborate with other functions and geographies in a way that allows enough time for HF work to meaningfully impact a product, to standardize practices, and eliminate design bias.
Unique remote networking experience to connect with morning speakers and other attendees.
It’s time to bring a product from idea to realization with a cohesive go-to-market strategy. Learn how to create one, what key players and considerations are at each phase, and how to create tailored value messaging to support fundraising and market adaptation.
Redefine your product experience within your current constraints with well-balanced UX and inventive design practices. Learn strategies for converting hesitant team members, tools to create truly never-been-done devices, and cognitive and ergonomic best practices that are known to improve design performance.
Additional remote networking to end the day.
What if the finish line of product development wasn’t defined as the materialization of the product itself, but instead when the user’s needs become fulfilled? Learn about the PACED Method which does just that, incorporating key players in the ideation and prototyping of products.
In this talk, Danny will show how reframing the challenge of product development through the PACED Method provides a unique approach to the early stages of R&D. This method also allows for prototypes to be generated faster and with less cost, and handles a broader scope of ideas than a traditional technology-first approach, all while allowing stakeholders to provide better feedback in the decision making process.
In product development, teams are focused on getting to the finish line, but often that destination is defined as the materialization of a product. The PACED Method redefines the finish line as the fulfillment of user needs.
The PACED Method provides 5 sequential criteria to help project teams ideate and prototype solutions to test. By applying this method, collaborative project teams (representatives for the business, development and user) are able to explore a wide set of appropriate ideas, and sort through them to create evaluation prototypes that ask users to make hard tradeoffs and ultimately better articulate their needs and how solutions are set up to fulfill those needs.
The PACED Method, an HCD approach to ideation and prototyping, is:
• Provocative - Is there something new about the concept that pushes us to think forward?
• Appropriate - Does each concept address our primary focus?
• Conceivable - Can we imagine how we get this concept to market?
• Equal - Is each concept evenly balanced in its execution?
• Divergent - Is each concept sufficiently unique to contrast among ideas?
This presentation will briefly cover the genesis of the method and what product development process issues it addresses. Then the focus moves directly into the application of the method and the rationale behind each step of the process using a generalized theme to illustrate how it is used.
Danny Gelfman graduated Cum Laude with a BS in Industrial Design from the University of Cincinnati in 2002 as the program’s Outstanding Senior. He joined RedGroup Product Development in Minneapolis and spent a decade as a lead designer working across industries with a primary focus in medical devices. In 2012, Danny joined the Cardiac Rhythm business at Medtronic in a Human Factors role, bringing a robust use of human-centered design to the group. In 2015 he started a corporate design and innovation consulting practice working across Medtronic using HCD as a front-end tool to explore user needs and creative solutioning. While he continues to deliver on selected projects, he also works on various initiatives to deepen design and human centric practices at the enterprise level with support from executive leadership. An inventor on over 20 patents in several different products across medical devices, he has won multiple awards in the industry and became a Medtronic Technical Fellow in 2019. At the end of 2020, he was promoted to Distinguished Designer, becoming the first designer at Medtronic to achieve this title.
Many companies are facing a new reality - they are a software company - which means they must embrace a new way of managing and building products. In this talk, explore how to bring modern practices to medical device development and how to do it quickly.
Today, many companies are waking up to a new reality - they are a software company. Software is playing a much larger role in their products and ultimately their business. As a result, they must start thinking and acting more like a software company, embracing a new way of managing and building products. Often teams use words like 'innovate', 'disrupt', and 'transform' but are stuck in their old ways of thinking and working, finding it difficult to navigate this new terrain.
In this talk, Chris will share how modern product companies are making this mindset shift and how he achieved each topic below in the context of building successful medical devices.
• Modern product processes are both iterative and incremental - products are perpetually improving. Chris will talk about this in the context of medical device development
• Multitracking and how this looks in the regulated medical industry
• Identifying and testing assumptions is critical to reducing uncertainty and risk
• Designing for behavioral change
• Failure modes that get in our way and how we might overcome them
Chris Shinkle is a practitioner and maker. He is a thought leader and continually initiates new ideas and continuous improvement at SEP. His experience comes from building products with many large clients and customizing process models using agile and lean methods to lead large, complex projects across different domains including aerospace, medical, healthcare, finance, and automotive. As SEPʼs Director of Innovation, Chris leverages many community ideas helping SEP engineers and clients deliver better products. Chris speaks at conferences across the United States promoting Agile, Lean/Kanban, Product Management, and Design Thinking. Chris was an inaugural member of Indiana's Techpoint Tech 25.
Explore how Kansei Engineering and User Experience Design can be integrated to form the basis for an innovation incubator and a practice based on designing solutions working from feeling outward.
It's well-known that users have both physical and emotional responses to the design of a product or service. Kansei Engineering, a product design methodology, integrates the user's psychological feelings and needs into the development or improvement of a product. This talk will explore how Kansei Engineering and User Experience Design can be integrated to form the basis for an innovation incubator and a practice based on designing solutions working from feeling outward.
Dan will explore the strengths of each methodology, look at examples of how Kansei Engineering is used in industry, and discuss why all of this is important. He will also explore the nature of designing for humans and why feelings matter.
Dan Sloat is a User Experience Strategist, focused on design and innovation in healthcare, who has built and led multiple UX departments and professional communities over his 25+ years of experience. His deep understanding of user research, visual design, and complex systems has provided organizations such as Lockheed Martin, IBM, GE Healthcare, VerticleNet, Isobar, TriNetX, and, most recently, Fresenius Medical Care with highly compelling and technically savvy user-centered solutions. Dan is interested in exploring the boundaries of Design Thinking and General Systems Problem Solving, integrating methodologies such as Kansei Engineering, Indirect Evolutionary Computation, Human-Based Genetic Algorithms, and Fuzzy Set Theory into his professional practices. His design philosophy is grounded in the human experience and believes that design is a way of being as well as an essential means of communication and cultural growth. He believes that exploring the human condition from a physiological, cognitive, and humanistic perspective allows us to gain new insights and see the solutions that lie in the negative spaces that exist between everyone.
Working with a variety of teams across the organization brings different processes and priorities to the table during device design. Learn key tips and tricks on how to collaborate with other functions and geographies in a way that allows enough time for HF work to meaningfully impact a product, to standardize practices, and eliminate design bias.
Learn what it takes to enable people in your organization to work collaboratively to centralize information and standardize research and development practices globally. This talk will share real examples of how work can be approached with multi-functional teams to ensure sufficient time to collect and analyze data amid a fast-paced R&D timeline. It will also cover identifying when the HF, R&D, and commercial functions should begin interacting to collaborate on device design and using HF Engineering throughout the design process to eliminate bias of design engineers.
Leah is a Senior Principal Human Factors Engineer supporting Baxter Healthcare’s Renal Care business, working to improve the user experience of its innovative peritoneal dialysis solutions to better support chronic renal patients. Prior to her current role, she supported a variety of therapies and devices throughout the product lifecycle, specifically managing the user experience for acute dialysis devices as well as software and web-based platforms for critical business programs. Before working in the medical device industry, Leah worked for the Department of Defense, designing and developing flight display systems for manned and unmanned aerial systems for NASA and the Air Force Research Laboratory. In addition, she led and managed research programs focused on adapting training and learning solutions for the warfighter.
Unique remote networking experience to connect with morning speakers and other attendees.
It’s time to bring a product from idea to realization with a cohesive go-to-market strategy. Learn how to create one, what key players and considerations are at each phase, and how to create tailored value messaging to support fundraising and market adaptation.
Learn what it takes to bring a product from idea to realization. In this talk, Stephen will discuss how to create one cohesive go-to-market strategy that encompasses at least: R&D, US Regulatory and Compliance, Out of US Regulatory and Compliance, US Reimbursement, Manufacturing, Business and Fundraising, Marketing, Sales and Distribution, and Operations.
The discussion focuses not only on how to create a go-to-market strategy but how to utilize it as the company road map, raise funds, and guarantee the greatest ROI for you and investors. The lecture will then walk through every part of the medical device life cycle (R&D, non-clinical testing, clinical testing, market application & post market compliance), identifying key considerations at each phase, and how to create tailored value messaging that can support fundraising and market adaptation.
Stephen Tyrpak is a healthcare executive and commercialization expert with over 13 years of experience working with medical devices, pharmaceuticals, and combination products. He has worked with companies from 5-5,000+ employees and has focused a lot of his efforts in supporting startup companies. He has spent years learning and helping companies develop strategies to not only achieve market notification in the U.S., but also post-market reimbursement out of U.S. regulatory approval and breakthrough device designation. He has aided 9 startup companies in raising over $90 million in commercial seed funding and over $7 million in state and federal grants. Stephen is recognized as a commercialization expert and an invited speaker and panel expert in the areas of regulatory, reimbursement, startup business strategy, and young professional business training. He is a peer reviewed published author and sits on the board of directors for the Mental Health Advocates of Western New York (WNY) as well as the University at Buffalo's CAT/CBLS Industrial Advisory Board where he supports tech transfer and startup companies in bringing their ideas to market. He was one of WNY’s 30 under 30 in 2021 and received the Courage to Come Back Award from the Mental Health Advocates of WNY in 2022.
Redefine your product experience within your current constraints with well-balanced UX and inventive design practices. Learn strategies for converting hesitant team members, tools to create truly never-been-done devices, and cognitive and ergonomic best practices that are known to improve design performance.
In product land, we all dream of the day that we can create that completely new product: the one that is going to solve all those glaring issues and unmet user needs; however, those opportunities are few and far between. There are many obstacles that result in pushing out the same product with a few tweaks. As a designer, we do not have control over all these obstacles, but we can drastically improve a product by building on its current technology and regulatory state through the creation of well-balanced UX and inventive design practices.
In this workshop, Ashley will impart the skills to help you redefine your product experience within your current constraints. She will also discuss strategies for converting hesitant team members. Actual change is uncomfortable – there will be doubts and that is ok. We don’t want to ignore those doubts, but instead turn those doubts into questions answered with data. These objectives will be discussed in real project examples, like NuVasive's Pulse Platform, and practiced together in a group activity.
Our lineup features product designers, managers, and consultants from all corners of the medical device industry to bring you more than 5 decades worth of shared experience!
-01.png)
.png)