By Design
ONLINE EVENT September 15, 2022
The first and only medical device event created exclusively for the people behind medical products in the Midwest
Presented by XCENTER at purdue university
Product Designers
Product Managers
Product Decision Makers
The only UX design event created exclusively for the people behind medical device breakthroughs

success isn't by accident

it's by design

This year’s topics explore the processes and strategies behind what it takes to design and launch a breakthrough medical device.

Session leaders will share tips, tradeoffs and the decision-making process behind device wins and losses. You'll walk away with ready-to-apply skills to bring back to your team and the tools to create your own repeatable formula to success.

medical breakthroughs by design is a full day ONLINE event

Connecting the professionals directly involved in the day-to-day product creation and decisions of leading medical devices.

Can't block out the full day? Tune in for what you can. All speaker and workshop recordings, and access to an executive summary video, will be available to registered attendees after the event to watch on your own time!

hey healthcare & medical device

product people

this is for you!

This event is for people that want to explore how user-centered design techniques can be leveraged to create differentiation, innovation, better care, and better market performance.

Product Designers
Product Managers
Product Decision Makers

Why? because unlike other conferences, this was made by other product people like you

We were tired of attending talks with inspirational taglines from speakers with seemingly impressive titles that left us thinking, “Great...but how do I do that?”.

So, we set out to create an event where each session is led by pros with a proven track record of hands-on, lived experience working on healthcare devices, that can deliver on the why and how.

Our event offers a space to connect, collaborate, and sharpen your skills with industry peers from leading healthcare device organizations.

be a part of the


This event will have something for everyone with focused conversations around these topics.

Navigating FDA Regulations
Process Strategies for Repeatable Success
Making a Case for Innovation (and When Not To)
Design for Invention

enriching talks &
hands on workshops

With 4 morning talks for everyone and 2 workshop tracks to choose from, you’ll be in good company learning from, and collaborating with, others who share your interests.


New Product Launches

This workshop will address everything you need to know as a startup or small business to design, develop, and launch a new product with a high probability of success. Walk away with a comprehensive commercialization plan that encompasses the key decision points, deliverables and milestones to consider.

Recommended For:
Small Businesses
New Product Teams


Techniques for Invention

Redefine your product experience within your current constraints with well-balanced UX and inventive design practices. Learn strategies for converting hesitant team members, tools to create truly never-been-done devices, and cognitive and ergonomic best practices that are known to improve design performance.

Recommended For:
Product Designers
Product Managers

Thank you


Interested in joining our Sponsors?
Contact us at for more information about sponsorship opportunities.